And most of those coaches are capable, trained, and genuinely good at helping people.

The problem isn't skill. It's clarity.

Potential clients visit a coach's website or read a post and think: "I like this person... but I'm not sure they can actually help me." When people don't understand what you do, they don't book the call. They don't refer you. They forget about you.

Kris Jones has spent more than twenty years working alongside Donald Miller and the StoryBrand team watching this happen to brilliant coaches who deserved better. So she wrote the book that fixes it.

StoryBrand Your Coaching Business is not a rehash of the StoryBrand framework. It's a practical, step-by-step guide to applying it specifically to coaching. Inside, you'll learn 12 strategies to help you:

• Create soundbites people remember, repeat, and share
• Turn your website into a reliable client-generating tool
• Book discovery calls and close them with confidence
• Build a waitlist of ideal clients instead of chasing leads
• Move from unpredictable months to steady, repeatable revenue

When coaches get clear, everything changes. Clients say yes. Referrals come without asking. And the business finally works the way it should.