Launch Squad — StoryBrand Your Coaching Business
Book Launch · October 20, 2026

Help Great Coaches Stop Being Invisible

Join the StoryBrand Your Coaching Business Launch Squad

Great coaches are making the world better, one client at a time. They help people heal, grow, save marriages, raise families, pursue dreams, and become the person they were meant to be.

But they can't change lives if nobody understands how they can help.

That's why Donald Miller and I wrote StoryBrand Your Coaching Business.

We believe great coaches deserve to be found.

If you believe that too, I'd love to invite you to join the Launch Squad and help put this message into the hands of the coaches who need it most.

Together, we can help great coaches stop being invisible.

Limited to 30 Members

Pre-Order the Book & Join the Squad

A small group of people who believe great coaches deserve to be found.

The Launch Squad is a small group of readers who want to help more coaches build thriving businesses.

Along the way, you'll get direct access to me through four live small-group coaching calls, behind-the-scenes updates, and everything you'll need to help spread the message.

This isn't an affiliate program. It's a community of people who believe great coaches deserve to be found.

Three things. That's it.

Ten minutes spread over several months.

1

Pre-order the book.

You'll also receive all three pre-order bonuses already available to every reader.

2

Share the book with a few people who need it.

Nothing complicated. A text message works.

3

Leave an Amazon review during launch week.

I'll remind you when the time comes and make it easy.

That's it.

Ten minutes spread over several months.

Pre-Order the Book & Join the Squad

Four Exclusive Live Coaching Calls With Kris Jones

"People don't want more stuff. They want access." — My publicist
So that's what I'm giving.

Messaging Hot Seat #1

Sharpen Your Message

Bring your website, soundbite, offer, or positioning and I'll help you sharpen it live in front of the group.

Messaging Hot Seat #2

Round Two

Implement what you've learned and come back for round two. By now you have something to work with.

Launch Week Q&A

Celebrate & Troubleshoot

We'll celebrate launch week together and tackle your biggest questions about applying what's in the book.

Implementation Coaching

Build Around It

Because reading the book is one thing. Building your business around it is another. This call is for the month after launch.

$2,000+

Value of four small-group coaching calls — free for Launch Squad members.

This is for you if…

  • You believe great coaches deserve to be found.
  • You know coaches who need this message.
  • You'd enjoy direct access to me.
  • You love being part of something early.
  • You want to help more coaches change lives.

Too many brilliant coaches quietly give up.

Not because they aren't good.

Not because they don't care.

Not because they aren't qualified.

They give up because potential clients don't understand how they can help.

And when people don't understand what you do, they don't book the call. They forget about you.

That's heartbreaking — because coaches are the ones doing the hard work of making the world better, one person at a time.

This book exists to change that.

And I'd love your help.

Four steps.

Step 01

Pre-order StoryBrand Your Coaching Business.

On Amazon, Barnes & Noble, Bookshop.org, or wherever you buy books. Keep your confirmation number.

Step 02

Submit your receipt.

Your confirmation number is how we verify your pre-order and add you to the squad. You'll unlock all three pre-order bonuses at the same time.

Step 03

We'll welcome you to the Launch Squad.

You'll receive your coaching call schedule and launch resources by email.

Step 04

Help great coaches stop being invisible.

That's the whole idea. We'll make it easy.

Only 30 Spots Available

I want these coaching calls to stay small enough that everybody gets real attention. Once we reach 30 members, the Launch Squad closes.

Pre-Order the Book & Join the Squad

Kris Jones

Kris Jones has spent more than twenty years helping coaches, consultants, and service providers clarify their message so the right clients can find them.

She is one of Donald Miller's original certified StoryBrand Guides and founder of Red Door Stories.

StoryBrand Your Coaching Business is co-written with Donald Miller and published by HarperCollins Leadership.

Great Coaches Deserve To Be Found.

Join us and help great coaches stop being invisible.

Pre-Order the Book & Join the Squad

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