By Donald Miller & Kris Jones
Want to make more dream clients say “yes”?
StoryBrand Your Coaching Business gives you 12 simple strategies to attract better clients, charge more, and build a coaching business that's both profitable and fulfilling.
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🗓️ Available October 20th, 2026 — Published by Harper Collins 🗓️
real results from coaches using these strategies
20x
Return On Investment
986%
Increase in Conversions
95%
Sales Call Close Rate
6X
Higher Rates Charged
Get 3 free limited-time bonuses with your purchase!
BONUS 1
Fix Your Homepage Training
Steal the exact homepage formula Kris uses to turn visitors into clients. In this 60-minute training, you'll learn what to say, what to remove, and how to build trust in seconds so more people book.
(July 24)
BONUS 2
Podcast Mini-Series
Get early access to a private seven-part podcast series with Donald Miller and Kris Jones, where they unpack the biggest ideas from the book and show you how to put them to work before the official release. (September)
BONUS 3
Soundbite Strategy Challenge
Join Kris for a live 3-day challenge and leave with a soundbite that makes people instantly understand what you do. Plus, get exclusive Day 4 VIP after party with Donald Miller. Normally $297, free when you pre-order. (Oct 5, 6, 7)
Yours FREE With Pre-Order
How to claim your bonuses:
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Amazon
who is this book written for?
If you sell your expertise, your thinking, or your time, this book is for you.
Because what you're really selling is a transformation.
Consultants, Financial Advisors, Therapists, and Service Providers have achieved incredible results with these strategies.
From Bestselling Author, Donald Miller, and the StoryBrand Coach of Coaches, Kris Jones
Founder of StoryBrand and Host of the StoryBrand Podcast
Host of top-rated Podcast: From Click to Client & Founder of Red Door Stories
82% of coaching businesses fail within the first year.
And most of those coaches are genuinely good at helping people.
The problem isn't skill. It's clarity.
Potential clients visit a coach's website or read a post and think:
"I like this person... but I'm not sure they can actually help me."
When people don't understand what you do, they don't book the call. They forget about you.
Kris Jones has spent more than twenty years in marketing and nearly a decade alongside Donald Miller and the StoryBrand team, watching this happen to brilliant coaches who deserved better.
That's why Kris Jones and Donald Miller wrote this book.
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Whether you're a longtime StoryBrand fan or just getting started, this book will meet you where you are.
Inside are 12 practical strategies designed specifically for coaches, consultants, and service providers.
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How these strategies have helped grow simple and profitable businesses.
I made back 20X the investment in a weekend! Best money spent.
I'm closing 95% of my sales calls now that I have clarity.
I saw a 986% increase in conversions in the first 30 days!
I'm now charging 6X more for the exact same service.
I booked my first $15K speaking gig using my new messaging.
Clients are already sold before I get on the call.
Written by the creator of StoryBrand and one of the first guides to prove it works for coaches.
Donald Miller, StoryBrand Founder
Host, StoryBrand Podcast
Donald Miller is the bestselling author of Building a StoryBrand which has helped hundreds of thousands of businesses clarify their message and grow. His book has sold over one million copies.
Kris Jones, Red Door Founder
Host, From click to client podcast
Known as the coach of coaches, Kris Jones is one of Donald Miller's first certified StoryBrand Guides. Over the last 20 years, she has helped thousands of experts turn what they know into thriving and profitable businesses.
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Got Questions?
I've already read Building a StoryBrand. Is this book still for me?
Yes. StoryBrand is the framework. This book is the application, specifically for coaches and consultants. You'll take what you already know and finally see how to use it in the context of selling coaching — which is fundamentally different from selling a product or service.
Why pre-order instead of waiting until October?
Two reasons. First, the three bonuses valued at $1097 are only for people who pre-order by October 19. They go away on launch day.
Second, pre-orders help decide how widely the book gets distributed. Coaches make the world better, one person at a time. But they can't help anyone if no one can tell what they do. The more coaches who find this book, the more people they get to reach. Pre-ordering helps put it in their hands.
I'm a consultant or advisor, not technically a "coach." Is this still relevant?
Absolutely. If you sell your expertise, your thinking, or your time — if what you're really selling is a transformation — this book is for you. Consultants, financial advisors, therapists, and service providers of all kinds have used these strategies with significant results.
What if I'm just starting out? Is this too advanced?
This book is helpful for people in the early stages because it shows you how to build on a clear foundation from the start. Coaches who begin with clear messaging grow faster and waste less money on marketing that doesn't work.
What if I'm just starting out? Is this too advanced?
The official release date is October 20, 2026. Your pre-order will be fulfilled by Amazon on or around that date. The bonuses, however, are available immediately once you submit your receipt before October 15.
How do I actually claim the bonuses?
Pre-order the book on Amazon, then submit your order confirmation number using this form. You'll get access to the podcast series right away, and you'll receive details for the live events via email.
Don't spend another year being the best-kept secret in your industry.
How to claim your bonuses:
$1097
Total Bonus Value — Yours Free For Limited Time