STORYBRAND Book launch sqUAD invitation
Think about someone who changed your life.
Maybe it was a coach.
Or a therapist.
A mentor.
A financial advisor.
Someone who showed up at exactly the right time with the wisdom, encouragement, or guidance you needed.
Whoever came to mind, I have a feeling they didn't just change your circumstances.
They changed what you believed was possible.
🗓️ Available October 20th, 2026 — Published by Harper Collins 🗓️
real results from people using these strategies
20x
Return On Investment
986%
Increase in Conversions
95%
Sales Call Close Rate
6X
Higher Rates Charged
Behind every changed life is someone who showed up to help.
Every day, coaches, consultants, and service providers help people through some of life's biggest moments.
They help people...
Save a marriage.
Launch a business they've always dreamed of.
Find financial peace.
Believe in themselves again.
That's the kind of work that changes lives.
The heartbreaking part is that many of these incredible people struggle to explain what they do in a way that makes the right people want to work with them.
Too often, someone visits their website.
Reads a post.
Gets off a discovery call thinking,
"I'm not sure how they could help me."
That moment of confusion doesn't just cost an expert a client.
It keeps someone in need from finding the person who could have made a real difference in their life.
I've spent the last twenty-three years helping experts clarify their message because I believe the people who change lives deserve to be found.
That's why Donald Miller and I wrote StoryBrand Your Coaching Business.
Because when the people who change lives are easy to find, the whole world gets better.
Launch Squad members get showered with gifts worth over $3k.
You'll walk away with more clarity and a simpler path to more clients.
PRIVATE WORKSHOP 1
Messaging Clarity Workshop
We'll simplify your messaging so people immediately understand what you do, who you help, and why they should choose you. I'm keeping this group small so everyone gets personal attention. Bring your soundbite, your positioning, your offer, or just a list of questions.
EARLY ACCESS
Early Access to the Full Book
Receive a free digital copy of StoryBrand Your Coaching Business before the official release. Read it early, share what resonates, and if you'd like, send me a short note about what it meant to you. With your permission, we may share your words during launch.
PRIVATE WORKSHOP 2
Business Clarity Workshop
Bring whatever you're working on. Through live Q&A and hot-seat coaching, I'll put twenty-three years of experience to work on your business. This includes your website, your offers, your sales conversations, your pricing, and your marketing.
BONUS 1
Podcast Mini-Series
Get early access to a private seven-part podcast series with Donald Miller and Kris Jones, where they unpack the biggest ideas from the book and show you how to put them to work before the official release.
BONUS 2
Fix Your Homepage Training
Steal the exact homepage formula Kris uses to turn visitors into clients. In this 60-minute training, you'll learn what to say, what to remove, and how to build trust in seconds so more people book.
BONUS 3
Soundbite Strategy Challenge
Join Kris for a live 3-day challenge and leave with a soundbite that makes people instantly understand what you do. Plus, get exclusive Day 4 VIP hot-seat coaching with Donald Miller. Normally $297, free when you pre-order.
P.S. You'll also get a front-row seat to this book launch
As a Launch Squad member, you'll be the first to know everything — the milestones and moments that happen behind the scenes of a major book launch. You'll see what this process actually looks like from the inside, and we'll celebrate every win together.
$3127
Total Value — Yours FREE as a Launch Squad Member
Claim Your Gifts Before They're Gone
How to claim your gifts:
buy from your favorite bookstore
Amazon
Being part of the Launch Squad means saying yes to three things.
Claim Your Gifts Before They're Gone
Writing this book has been one of the greatest honors of my career.
It has also been one of the hardest things I've ever done.
From Bestselling Author, Donald Miller, and the StoryBrand Coach of Coaches, Kris Jones
Founder of StoryBrand and Host of the StoryBrand Podcast
Host of top-rated Podcast: From Click to Client & Founder of Red Door Stories
For nearly two years, Donald and I poured our hearts into these pages.
If you've been part of my world for a while, I hope you know you've had a hand in this book, too.
Your questions.
Your stories.
The businesses you've trusted me to help grow.
They've shaped this book more than you probably realize.
Before it goes out into the world, I'd love to invite you to help me launch it.
If you believe the people who change lives should be easy to find, I hope you'll join the Launch Squad.
Claim Your Gifts Before They're Gone
If you sell your expertise, your thinking, or your time, this book is for you.
Because what you're really selling is a transformation.
Consultants, Financial Advisors, Therapists, and Service Providers have achieved incredible results with these strategies.
How these strategies help grow simple and profitable businesses.
I'm closing 95% of my sales calls now that I have clarity.
I saw a 986% increase in conversions in the first 30 days!
I made back 20X the investment in a weekend! Best money spent.
I'm now charging 6X more for the exact same service.
I booked my first $15K speaking gig using my new messaging.
Clients are already sold before I get on the call.
Written by the creator of StoryBrand and one of the first guides to prove it works for coaches.
Donald Miller, StoryBrand Founder
Host, StoryBrand Podcast
Donald Miller is the bestselling author of Building a StoryBrand which has helped hundreds of thousands of businesses clarify their message and grow. His book has sold over one million copies.
Kris Jones, Red Door Founder
Host, From click to client podcast
Known as the coach of coaches, Kris Jones is one of Donald Miller's first certified StoryBrand Guides. Over the last 20 years, she has helped thousands of experts turn what they know into thriving and profitable businesses.
Claim Your Gifts Before They're Gone
buy from your favorite bookstore
The people changing lives deserve to be found.
Together, we can make that happen.
How to claim your gifts:
Got Questions?
I've already read Building a StoryBrand. Is this book still for me?
Whether you're a longtime StoryBrand fan or brand new to the framework, this book will meet you where you are. It's built around 12 practical strategies for anyone who sells their expertise, their thinking, or their time — coaches, consultants, financial advisors, therapists, online business owners, and anyone else whose work is built around helping people get from where they are to where they want to be.
Why pre-order instead of waiting until October?
Two reasons. First, the three bonuses valued at $1097 are only for people who pre-order by October 19. They go away on launch day.
Second, pre-orders help decide how widely the book gets distributed. Coaches make the world better, one person at a time. But they can't help anyone if no one can tell what they do. The more coaches who find this book, the more people they get to reach. Pre-ordering helps put it in their hands.
I'm a consultant or advisor, not technically a "coach." Is this still relevant?
Absolutely. If you sell your expertise, your thinking, or your time — if what you're really selling is a transformation — this book is for you. Consultants, financial advisors, therapists, and service providers of all kinds have used these strategies with significant results.
What if I'm just starting out? Is this too advanced?
This book is helpful for people in the early stages because it shows you how to build on a clear foundation from the start. Coaches who begin with clear messaging grow faster and waste less money on marketing that doesn't work.
When will I get my book?
The official release date is October 20, 2026. Your pre-order will be fulfilled by Amazon on or around that date. The bonuses, however, will be available as they are ready once you submit your receipt before October 19.
How do I actually claim the bonuses?
Pre-order the book on Amazon, then submit your order confirmation number using this form. You'll get access to your gifts as they become available, and you'll receive details for th
e live events via email.
