Someone asks what you do. And somehow the simple answer turns into a five-minute explanation.
Worse yet, you give them a two-word answer and their eyes glaze over.
Or you sit down to write your website, an email, or a social post and every sentence sounds generic.
The problem is, you're too close to your own business.
It's hard to read the label from inside the bottle.
And when you can't find the right words, your clients have a hard time understanding why they need you.
Confused people don't buy.
That's why I created this tool.